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L Scott W. Phillips
13742 Winthrope Street (949) 632-1555
Santa Ana, CA 92705 https://phillsco.tripod.com/phillipsresume phillsco@hotmail.com
senior marketing & BRAND MANAGEMENT professional
Successful consumer marketing and brand strategist with a proven ability to grow revenues, market share, and profits for diverse product segments across multiple customer demographics
Senior marketing professional known for developing market segments and positioning products for explosive growth. Proven track record of strategic market development, positioning, promotion, and team-building combined with an aptitude for building and maintaining strong customer relationships.
Functional Areas of Expertise
Direct MarketingMarket Research & AnalysisStrategic PlanningPromotionsGlobal Brand ManagementBusiness DevelopmentProduct/Project ManagementKey Account ManagementTeam Building & LeadershipSpecific Consumer Marketing Experience
Promotions: print/radio advertising, web, product placements, co-op, affiliate/co-marketing
Direct Marketing: direct mail, e-mail (opt-in), telemarketing, catalog, SMS/text, direct response
Retail Marketing/Merchandising: POP, store demos, associate training, inventory/logistics
Marketing Communications: PR, collateral development/fulfillment, call center, trade show
Guaranteed Results
Increased sales through cutting-edge demand generation - advertising, PR, direct marketing, etc.
Higher gross margins through segmentation, new product development, and product positioning
Higher profits through reduced customer acquisition costs and customer lifetime management
Increased revenues through line extension and ancillary branding (sub-branding, master branding)
Professional Experience
CONEXANT SYSTEMS - Newport Beach, CA 2001 - Present
Sr. Segment & Customer Marketing Manager
Global semiconductor manufacturer. Recruited to develop segmentation and promotional strategies for core product lines and to improve product penetration into target accounts in Americas, Europe, and Asia.
Impact: Product lines have experienced double-digit quarter-on-quarter unit and revenue growth
Tripled customer base and doubled unit volume, growing revenue by 150% in just 18 months
Developed first-ever branding campaign and market development program
Launched first-ever push into European markets resulting in an incremental $10M over 12 months
Captured an incremental $12M worth of business from a leading competitor
Troy Group Santa Ana, CA 2000 2001
Sr. Product Marketing & Brand Manager
E-commerce and financial services s o f t w a r e p r o v i d e r . L e d p r o d u c t m a r k e t i n g a n d b r a n d i n g f o r a s t a r t u p F i n a n c i a l S e r v i c e s a n d e - c o m m e r c e d i v i s i o n - T r o y F i n a n c i a l S e r v i c e s . R e l a u n c h e d e C h e c k S e c u r e "!.
I m p a c t : G r e w r e v e n u e 1 2 0 0 % ( a n n u a l i z e d ) a n d s e c u r e d # 2 m a r k e t p o s i t i o n
R e f o c u s e d p r o d u ct development on top revenue opps resulting in huge revenue and market share gains
Spearheaded first ever branding campaign including logo, collateral, and usage guidelines
Developed comprehensive marketing strategy, which helped to secure a seven-digit marketing budget
Scott W. Phillips Page Two
Gateway Computers, Lake Forest, CA 1998 2000
Sr. Business Development Manager (1999 2000)
Consumer and small business accessories and professional services. Recruited by VP of division to identify incremental revenue opportunities (i.e. accessories, services, financing, etc.) to supplement PC system sales and to develop go-to-market and promotional campaigns to stimulate demand and generate sales leads.
Sr. Product Marketing Manager (1998 1999)
Notebook PCs and networking products. Developed marketing strategies (advertising, PR, web) for notebook PCs and networking products to increase market share within business accounts.
Impact: Increased notebook sales by 35% and market share from #7 to #5 worldwide. Forged 4 incremental product categories, increasing divisional revenue by 10%.
Successful print/radio/web/product placement adv. campaigns resulting in double-digit sales gains
Awarded one of the largest Govt. contracts ever awarded to company for notebook PCs
samsung, Irvine, CA 1997 1998
Product Line / Brand Manager
Personal Computers and Software. Managed worldwide product planning and marketing for Bravo PCs. Launched the NetPC product segment and branded the Universal Manageability Solution"!.
c a n o n , C o s t a M e s a , C A 1 9 9 2 1 9 9 7
P r o d u c t L i n e / B r a n d M a n a g e r
P e r s o n a l C o m p u t e r s a n d I m a g i n g P r o d u c t s . H e l p e d b u i l d a g l o b a l c o n s u m e r P C b u s i n e s s t a k i n g i t f r o m $ 0 t o $ 1 8 0 M a n n u a l l y i n l e s s t h a n t h r e e y e a r s . E x e c u t e d c o n s u m e r m a r k e t i n g c a m p a i g n s a n d retail channel programs. Negotiated software/gaming license agreements and distribution deals through major retailers (Circuit City, Best Buy, etc.).
American Stores (Sav-on / Osco), Tustin, CA 1984 1992
Retail Department Manager / District Merchandising Manager
Managed food and non-food departments and was later promoted to district merchandising manager accountable for seven stores.
bateman brokerage, Commerce, CA 1982 1984
Manufacturers Representative / Territory Manager (Grocery accounts)
Manufacturer's rep for nationally branded CPGs including Pine-Sol, Beechnut Baby Food, and Las Palmas Salsas. Responsible for new product sell-in, merchandising, and chain-wide promotional campaigns in large, multi-chain grocery accounts including Vons, Ralphs, and Albertsons.
OTHER INDUSTRY EXPERIENCE 1982 PRESENT
1. Entertainment 2. Non-Profit 3. Real Estate 4. Internet 5. Consulting
education
B.A., Business Administration/Marketing, California State University-Fullerton (1992)
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