Revenue Growth
-- Helped build a global consumer PC business taking it from
$0 to $180M annually in less than three years
-- Tripled customer base and doubled unit volume, growing revenue by 150% in just 18 months
-- Captured an incremental $12M worth of business from a leading competitor
-- Grew revenue 1200% (annualized) and secured #2 market position by refocused product
development and sales efforts on top revenue opportunities
Market Expansion / Share Gains
-- Achieved 100% share of target accounts contributing to
80% overall product line market share
-- Launched first-ever push into European markets resulting
in an incremental $10M over 12 months
-- Increased notebook sales by 35% and market share from #7
to #5 worldwide
-- Forged 4 incremental product categories, increasing divisional
revenue by 10%
--
Developed market segmentation plans that initiated push into additional market segments accountable for 30%+ total revenue
Profitability
-- Forged new product/service lines that contributed 7%+ incremental gross margin to the top-line
-- Increased margin and profitabiltity by refocusing product development and sales away from high acquisition cost and
lower profit per transaction opportunities to lower cost and higher margin opportunities
-- Graceful exit of poor performing product segments and relaunch of profitable product segments
Cost Reductions
-- Consolidation of market research contracts to focus on core product lines
--
Use of free and reduced cost marketing services as well as favorably negotiated subcontractor/vendor contracts
--
Use of co-marketing and joint promotions to defray marketing costs
--
Streamline product development and go-to-market campaigns by redefining roles/responsibilities and project tracking to schedule
and budget
--
Use of Internet and other "push" technologies to lower customer acquisition costs and improve customer relationship management
Brand Awareness / Demand Generation
-- Successful print/radio/web/product placement adv. campaigns
resulting in double-digit sales gains
-- Developed successful retail OEM branding campaign including
logo, collateral, and usage guidelines
-- Developed first co-op and market development program
-- Developed comprehensive marketing strategy, which helped
to secure a seven-digit marketing budget
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