senior marketing & BRAND MANAGEMENT
professional
Successful marketing and brand strategist with a proven ability to grow revenues and market share for diverse product
segments including consumer goods, high-tech, Internet, and financial services.
Senior marketing professional known for developing market segments and positioning products for explosive growth. Proven
track record of strategic market development, positioning, promotion, and team-building combined with an aptitude for building
and maintaining strong customer relationships.
SPECIALTIES
Strategic market planning and execution
Market research, trend, and segmentation analysis
Marketing communications
Online promotion
Advertising, PR, and agency management
Direct marketing
Global brand management
Product/Project management
Product launch
Competitive intelligence
Business development
Key account management
KEY ACCOMPLISHMENTS
-- Developed/Executed two segmentation strategies resulting in a 30%
growth in sales in just 18 months
-- Developed a new product positioning and marketing strategy that contributed
10% to total revenue
-- Executed a product re-positioning strategy and promotional campaign
resulting in a market share gain from #7 to a #5 position worldwide
-- Helped build a complete PC business from the ground up, reaching $180M
in annual sales in less than 3 years
-- Multiple high-level contacts and relationships (domestic and international)
within the consumer electronics, PC, and entertainment industries to position myself as an expert in the digital media and
convergence era
-- Successfully started,
ran, and exited my own small business
EXPERIENCE
CONEXANT SYSTEMS - Newport Beach, CA 2001
- Present
SEGMENT & CUSTOMER MARKETING MANAGER
Global semiconductor manufacturer. Brought in to develop
segmentation strategies for wireless networking product lines and to improve product penetration into PC, retail, and consumer
electronics accounts in North America, Europe, and Asia. Later picked-up modem, audio, and video products. Developed segment
marketing plans including promotion and sales engagement strategies. Responsible for $75+ million in revenues. Used as core
for newly instituted segment marketing group.
Impact: Product lines have experienced double-digit quarter-on-quarter
unit and revenue growth
§ Tripled customer base and doubled unit volume, growing revenue by 150%
in just 18 months
§ Developed first-ever branding campaign and market development program
§ Launched first-ever push into European markets resulting in an incremental
$10M over 12 months
§ Captured an incremental $12M worth of business from a leading competitor
Troy Group – Santa Ana, CA 2000 – 2001
PRODUCT MARKETING & BRAND MANAGER
E-commerce and financial services software provider. Led product
marketing and branding for a startup Financial Services and e-commerce division - Troy Financial Services. Repositioned, branded, and relaunched flagship product - eCheckSecure™. Heavy direct and guerilla marketing to reseller channel.
Impact: Grew revenue 1200% (annualized) and secured #2 market position
§
Refocused product development on top revenue opps
resulting in huge revenue and market share gains
§
Spearheaded first ever branding campaign including
logo, collateral, and usage guidelines
§
Developed comprehensive marketing strategy, which
helped to secure a seven-digit marketing budget
Gateway Computers, Lake Forest,
CA 1998 – 2000
BUSINESS
DEVELOPMENT MANAGER (1999 – 2000)
Consumer
and small business accessories and professional services. Recruited by VP
of division to identify incremental revenue opportunities (i.e. accessories, services, financing, etc.) to supplement PC system
sales. Extensive market research, financial analysis, business planning, and
contract negotiations with Fortune 500 companies. Worked closely with product
line managers and sales teams to develop product portfolios and go-to-market strategies to achieve AOP objectives.
PRODUCT
MARKETING MANAGER (1998 – 1999)
Notebook
PCs and networking products. Developed marketing strategies (advertising,
PR, web) for notebook PCs and networking products to increase market share within business accounts.
Impact:
Increased notebook sales by 35% and market share from #7 to #5 worldwide. Forged 4 incremental product categories, increasing divisional revenue by 10%
§
Successful print/radio/web/product placement adv.
campaigns resulting in double-digit sales gains
§
Awarded one of the largest Govt. contracts ever
awarded to company for notebook PCs
samsung, Irvine, CA 1997 – 1998
PRODUCT LINE / BRAND MANAGER
Commercial
PCs and enterprise software. Managed worldwide product planning and marketing
for Bravo PCs. Launched the NetPC product segment and branded the Universal Manageability
Solution™. Extensive sales engagements and direct contact with large institutional
customers.
canon, Costa Mesa,
CA 1992
– 1997
PRODUCT LINE / BRAND MANAGER
Consumer
PCs and imaging products. Helped build a global consumer PC business taking
it from $0 to $180M annually in less than three years. Managed over 100 products/models
from concept through end of life. Executed consumer marketing campaigns and retail channel programs. Negotiated software/gaming
license agreements and distribution deals through major retailers (Circuit City, Best Buy, etc.).
American Stores (Sav-on / Osco), Tustin,
CA 1984
– 1992
Retail
Department Manager / District Merchandising Manager
Managed food and non-food departments and was later promoted to district merchandising manager accountable for seven
stores.
bateman brokerage, Commerce, CA 1982
– 1984
Manufacturer’s
Representative / Territory Manager (Grocery accounts)
Manufacturer's rep for nationally branded CPGs including Pine-Sol, Beechnut Baby Food, and Las Palmas Salsas. Responsible for new product sell-in, merchandising, and chain-wide promotional campaigns
in large, multi-chain grocery accounts including Vons, Ralph’s, and Albertson’s.
OTHER INDUSTRY EXPERIENCE 1982
– PRESENT
1. Entertainment 2.
Non-Profit 3. Real Estate 4. Internet 5. Consulting
EDUCATION
California State University, Fullerton
Bachelors Degree - Business
Administration / Marketing -- January 1992
* Elective concentrations: Consumer Behavior, International Business, Professional Selling
Northwestern University, Kellogg Graduate School of Management
Business Marketing Strategy
April 21-26, 2002
SKILLS / INTERESTS
-- Leveraging PC and communication technologies, especially wireless, broadband, and Internet, to affect positive business
results, improved processes, and stimulate demand and brand awareness
-- Strong knowledge of both B2C and B2B markets, channels, and strategies
-- Experience working with/in international markets including Asia, Europe, and Latin America
-- Experienced in marcomm strategies and tactics including advertising, collateral and media development, retail/reseller channel programs, direct marketing, and promotions
-- Experienced in market analysis and research including segmentation and primary/secondary research strategies
-- Strong working knowledge of P&L, budgets, income statements, etc.
-- Presenting and evangelizing product line vision to upper management, strategic partners, and customers
-- Forging strategic alliances including the development of MOUs/SOWs and contracts
-- Effective problem solving
through a process of critical thinking, analysis, and remediation
-- Well versed in Microsoft Office and other productivity software
-- Able to troubleshoot
and repair common PC and networking issues
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