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Scott W. Phillips

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senior marketing & BRAND MANAGEMENT professional

Successful marketing and brand strategist with a proven ability to grow revenues and market share for diverse product segments including consumer goods, high-tech, Internet, and financial services.

Senior marketing professional known for developing market segments and positioning products for explosive growth. Proven track record of strategic market development, positioning, promotion, and team-building combined with an aptitude for building and maintaining strong customer relationships.

SPECIALTIES
 
Strategic market planning and execution
Market research, trend, and segmentation analysis
Marketing communications
Online promotion
Advertising, PR, and agency management
Direct marketing
Global brand management
Product/Project management
Product launch
Competitive intelligence
Business development
Key account management

KEY ACCOMPLISHMENTS

 

-- Developed/Executed two segmentation strategies resulting in a 30% growth in sales in just 18 months

 

-- Developed a new product positioning and marketing strategy that contributed 10% to total revenue

 

-- Executed a product re-positioning strategy and promotional campaign resulting in a market share gain from #7 to a #5 position worldwide

 

-- Helped build a complete PC business from the ground up, reaching $180M in annual sales in less than 3 years

 

-- Multiple high-level contacts and relationships (domestic and international) within the consumer electronics, PC, and entertainment industries to position myself as an expert in the digital media and convergence era

 

-- Successfully started, ran, and exited my own small business

EXPERIENCE

CONEXANT SYSTEMS - Newport Beach, CA     2001 - Present

SEGMENT & CUSTOMER MARKETING MANAGER

Global semiconductor manufacturer.  Brought in to develop segmentation strategies for wireless networking product lines and to improve product penetration into PC, retail, and consumer electronics accounts in North America, Europe, and Asia. Later picked-up modem, audio, and video products. Developed segment marketing plans including promotion and sales engagement strategies. Responsible for $75+ million in revenues. Used as core for newly instituted segment marketing group.

 

Impact:  Product lines have experienced double-digit quarter-on-quarter unit and revenue growth

    Tripled customer base and doubled unit volume, growing revenue by 150% in just 18 months

    Developed first-ever branding campaign and market development program

    Launched first-ever push into European markets resulting in an incremental $10M over 12 months

    Captured an incremental $12M worth of business from a leading competitor

Troy Group – Santa Ana, CA          2000 – 2001

PRODUCT MARKETING & BRAND MANAGER

E-commerce and financial services software provider.  Led product marketing and branding for a startup Financial Services and e-commerce division - Troy Financial Services.  Repositioned, branded, and relaunched flagship product - eCheckSecure™.  Heavy direct and guerilla marketing to reseller channel.

Impact:  Grew revenue 1200% (annualized) and secured #2 market position

    Refocused product development on top revenue opps resulting in huge revenue and market share gains

    Spearheaded first ever branding campaign including logo, collateral, and usage guidelines

    Developed comprehensive marketing strategy, which helped to secure a seven-digit marketing budget

Gateway Computers, Lake Forest, CA         1998 – 2000

BUSINESS DEVELOPMENT MANAGER (1999 – 2000)

Consumer and small business accessories and professional services.  Recruited by VP of division to identify incremental revenue opportunities (i.e. accessories, services, financing, etc.) to supplement PC system sales.  Extensive market research, financial analysis, business planning, and contract negotiations with Fortune 500 companies.  Worked closely with product line managers and sales teams to develop product portfolios and go-to-market strategies to achieve AOP objectives.

 

PRODUCT MARKETING MANAGER (1998 – 1999)

Notebook PCs and networking products.  Developed marketing strategies (advertising, PR, web) for notebook PCs and networking products to increase market share within business accounts.

Impact:  Increased notebook sales by 35% and market share from #7 to #5 worldwide.  Forged 4 incremental product categories, increasing divisional revenue by 10%

       Successful print/radio/web/product placement adv. campaigns resulting in double-digit sales gains

       Awarded one of the largest Govt. contracts ever awarded to company for notebook PCs

samsung, Irvine, CA          1997 – 1998

PRODUCT LINE / BRAND MANAGER

Commercial PCs and enterprise software.  Managed worldwide product planning and marketing for Bravo PCs.  Launched the NetPC product segment and branded the Universal Manageability Solution™.  Extensive sales engagements and direct contact with large institutional customers.

canon, Costa Mesa, CA          1992 – 1997

PRODUCT LINE / BRAND MANAGER

Consumer PCs and imaging products.  Helped build a global consumer PC business taking it from $0 to $180M annually in less than three years.  Managed over 100 products/models from concept through end of life. Executed consumer marketing campaigns and retail channel programs. Negotiated software/gaming license agreements and distribution deals through major retailers (Circuit City, Best Buy, etc.).

American Stores (Sav-on / Osco), Tustin, CA         1984 – 1992

Retail Department Manager / District Merchandising Manager

Managed food and non-food departments and was later promoted to district merchandising manager accountable for seven stores.

 

bateman brokerage, Commerce, CA        1982 – 1984

Manufacturer’s Representative / Territory Manager (Grocery accounts)

Manufacturer's rep for nationally branded CPGs including Pine-Sol, Beechnut Baby Food, and Las Palmas Salsas.  Responsible for new product sell-in, merchandising, and chain-wide promotional campaigns in large, multi-chain grocery accounts including Vons, Ralph’s, and Albertson’s.

 

OTHER INDUSTRY EXPERIENCE          1982 – PRESENT

1. Entertainment  2. Non-Profit  3. Real Estate  4. Internet  5. Consulting

EDUCATION

California State University, Fullerton

Bachelors Degree - Business Administration / Marketing -- January 1992

* Elective concentrations:  Consumer Behavior, International Business, Professional Selling

 

Northwestern University, Kellogg Graduate School of Management

Business Marketing Strategy April 21-26, 2002

SKILLS / INTERESTS

-- Leveraging PC and communication technologies, especially wireless, broadband, and Internet, to affect positive business results, improved processes, and stimulate demand and brand awareness

 

-- Strong knowledge of both B2C and B2B markets, channels, and strategies

 

-- Experience working with/in international markets including Asia, Europe, and Latin America

 

-- Experienced in marcomm strategies and tactics including advertising, collateral and media  development, retail/reseller channel programs, direct marketing, and promotions

 

-- Experienced in market analysis and research including segmentation and primary/secondary research strategies

 

-- Strong working knowledge of P&L, budgets, income statements, etc.

 

-- Presenting and evangelizing product line vision to upper management, strategic partners, and customers

 

-- Forging strategic alliances including the development of MOUs/SOWs and contracts

 

-- Effective problem solving through a process of critical thinking, analysis, and remediation
 
-- Well versed in Microsoft Office and other productivity software
 
-- Able to troubleshoot and repair common PC and networking issues