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Strategic Marketing
-- Strategic market planning
and execution
-- Market research, trend,
and segmentation analysis
-- Competitive intelligence
-- AOP, budget planning, and long-range forecasting
-- Pricing
-- Product planning and brand strategy (sub-branding,
master branding, etc.)
-- Promotional strategies including demographics and media
buying
-- Channel and distribution strategy
Tactical Marketing
-- Marketing communications
-- Online promotion (media
buys, banner ads, search optimization)
-- Advertising (print/radio
media buys), PR, agency management
-- Direct marketing
-- Brand management
-- Product management
-- Product launch
-- P&L, forecasting, and sell-through analysis
Business Development
-- Prospecting and sales
-- Strategic partnerships/alliances
-- Contract negotiations
-- Affiliate marketing
-- Content licensing
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