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Scott W. Phillips
Skills/Qualifications
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Key skills and qualifications derived from all professional, academic, and personal activities....

Strategic Marketing

-- Strategic market planning and execution
-- Market research, trend, and segmentation analysis
-- Competitive intelligence
-- AOP, budget planning, and long-range forecasting
-- Pricing
-- Product planning and brand strategy (sub-branding, master branding, etc.)
-- Promotional strategies including demographics and media buying
-- Channel and distribution strategy

Tactical Marketing

-- Marketing communications
-- Online promotion (media buys, banner ads, search optimization)
-- Advertising (print/radio media buys), PR, agency management
-- Direct marketing
-- Brand management
-- Product management
-- Product launch
-- P&L, forecasting, and sell-through analysis

Business Development

-- Prospecting and sales
-- Strategic partnerships/alliances
-- Contract negotiations
-- Affiliate marketing
-- Content licensing

* Specific example available upon request