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Scott W. Phillips
Questions & Answers
Open Letter
About Me
Key Accomplishments
Contact Me
Professional Resume
Industry Experience
Sample Marketing Plan
Professional References
Work History
Key skills and qualifications derived from all professional, academic, and personal activities....

Strategic Marketing

-- Strategic market planning and execution
-- Market research, trend, and segmentation analysis
-- Competitive intelligence
-- AOP, budget planning, and long-range forecasting
-- Pricing
-- Product planning and brand strategy (sub-branding, master branding, etc.)
-- Promotional strategies including demographics and media buying
-- Channel and distribution strategy

Tactical Marketing

-- Marketing communications
-- Online promotion (media buys, banner ads, search optimization)
-- Advertising (print/radio media buys), PR, agency management
-- Direct marketing
-- Brand management
-- Product management
-- Product launch
-- P&L, forecasting, and sell-through analysis

Business Development

-- Prospecting and sales
-- Strategic partnerships/alliances
-- Contract negotiations
-- Affiliate marketing
-- Content licensing

* Specific example available upon request